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FROM CLINIC TO BRAND

The BUCHINGER clinic looks back on a 100-year tradition in therapeutic fasting. With great care, it accompanies its guests through their fasting period – with the goal of contributing to lasting lifestyle change. The focus isn't on treating symptoms, but on empowering people to return to everyday life strengthened and more mindful. The task was to bring this rich history and proven fasting method into the digital age, reaching new audiences without losing the brand's roots.

Client:
Klinik Dr. Otto Buchinger GmbH & Co. KG
Industry:
Services:

A modernised BUCHINGER clinic through holistic brand development with a new identity, reduced design and emotional imagery for the digital audience. The 360-degree project covered every touchpoint, from website to print materials to interior design.

In an intensive brand workshop, the central values were sharpened: invigorating, guiding and truthful. They form the foundation of the new brand identity and its guiding idea: "We empower people to shape their lives in mental and physical health."

A high proportion of white space in the design provides visual calm and underlines the reduced, clear brand presence. This is complemented by a warm, earthy colour palette that stands for groundedness and a connection to nature. The high proportion of white makes the design language feel focused and reduced to the essentials, while the subtle use of colour and a high proportion of imagery visualise the desire to inspire more than to explain.

The new imagery puts people at the centre. Deliberately applied blur creates space, depth and lightness – a visual concept that speaks emotionally while conveying clarity.

The new website combines digital functionality with a tangible brand identity. It makes the BUCHINGER method experienceable – with clear user guidance, calm imagery and depth of content. In our comprehensive 360-degree support of the client, we developed a set of communication tools – from print materials to interior design to signage – and took over management of the social media channels.

A holistic concept that modernises the BUCHINGER brand, gives it emotional depth and consistently develops it further – without losing its traditional core.