STRONGER TOGETHER

Beiersdorf has been committed to greater diversity and equality in the workplace for years. With the annual Wo*Men in Leadership Convention, the company creates a platform for exchange, inspiration and concrete change – for employees of all genders and at every level of the hierarchy. We were once again given the opportunity to shape this special event series – most recently under the motto "Forward: #StrongerTogether".

A motto that needed to be made consistently tangible, not just in content but visually too – as a strong signal, internally and externally. With a strong graphic identity that conveys both empowerment and belonging, and embodies collective strength and courage for change – while feeling emotional, clear and powerful.

Geometric shapes, vibrant colours and a modern visual language are at the heart of the design concept, reflecting clarity and strength. The typography combines graphic layering techniques with asymmetrical layouts to emphasise key terms while creating dynamism. Colour contrasts are used deliberately to create space for individual expression.

These visual elements are anchored across every touchpoint: from stage decoration and event giveaways to digital communication tools and print materials. The visual language conveys the energy and dynamism of the event. It creates a coherent, activating and emotionally charged brand experience that conveys the feeling of being part of a bigger movement – one that champions gender equality and inclusive leadership.