A VOICE FOR CHILDREN

Voices for Children is more than a concert format. Launched by the Michael Stich Foundation, the charity event brings together prominent artists, supporters and a clear message: together, they give a voice to those living with HIV and AIDS. Quite literally. The foundation has been committed to the needs of affected children for many years – with the goal of improving their living conditions, driving social awareness and enabling concrete help. Voices for Children makes this cause tangible on an emotional stage – artistically outstanding, socially relevant and with a lasting impact.

The visual identity translates this attitude into a design that works with clarity and expressiveness. The central graphic element is a stylised speech bubble – a symbol of visibility, exchange and the central cause of giving children a voice. It doesn't just function as a logo element, but shapes the entire visual identity: as a recurring motif in print media, digital applications and the spatial design of the concert evening. The colour red plays a central role – taken from the Michael Stich Foundation's colour palette. It draws attention without being loud, and gives the event a powerful presence. The result is a consistent, striking design system that visually carries the message of the format – restrained in form, strong in statement.

A matter-of-fact typography provides structure and legibility, while a handwritten-style typeface conveys emotional closeness and personality. Text and image are in a balanced relationship, and the graphic composition feels both open and precise. The modular design system allows for diverse applications across every medium – consistent in presence, flexible in execution. The result is a visual identity that directs focus exactly where it belongs: to the cause, to the people, to the message.