A NEW BEGINNING WITH ATTITUDE

With the transformation from "Katholisches Medienhaus" to PubliKath, a new chapter begins for an institution that has produced and distributed content from a Christian perspective for diverse audiences for over 20 years. The realignment set the task of making this new beginning visible, both internally and externally – clear, coherent and forward-looking.

The solution lies in developing a scalable logo family that conveys togetherness, journalistic competence and future-orientation in equal measure. The central element is a stylised mark that unites several layers: the asterisk stands for quality journalism, networking and relevance, a dynamic arrow symbolises new beginnings, exchange and perspective, and a dot places people as the origin and centre of all action. This visual system connects the umbrella brand with its product brands and creates a shared identity without limiting their individual radiance.

The colour palette also combines the tried and tested with the new. PubliKath feels grounded and valuable through a deep petrol and golden accents, while the product brands retain their established colours: KNA with its distinctive blue, katholisch.de with a powerful red. Complementary, dynamic secondary colours extend the spectrum and secure flexibility for future product scaling.

The result is a coherent brand architecture that translates PubliKath's editorial stance into a contemporary visual language – making orientation, excellence and new beginnings equally visible.