Beyond the horizon, beyond the ordinary

With the boutique hotel Principe di Salina, a retreat was created on the island of Salina that combines international flair and Mediterranean authenticity in rare harmony. The strategic task was to create a holistic identity that conveys the ambition of an international boutique hotel – while preserving the authenticity of the place. "A holiday far from ordinary" became the strategic guiding thought: it condenses the house's attitude and runs consistently through design, communication and spatial execution. From logo development through corporate design to interior design and digital presence, the goal was a consistent experience that touches guests in every dimension.

The creative guiding idea picked up on the essence of the island: untouched nature, wide horizons, the power of light and the deep calm of the Aegean. This gave rise to an identity that combines lightness and elegance. An iconic olive branch in the crest becomes a visual anchor – a symbol of hospitality, Mediterranean culture and timeless quality. Typography and colour palette rely on the clarity of white and the radiant blue of sky and sea, accented by natural materials and warm details. The result is an atmosphere that feels both reduced and rich in character.

In physical space, this attitude translates into bright surfaces, open structures and handcrafted accents in wood, stone and textiles. The interior design picks up the tone of the corporate design and builds a bridge between visual identity and physical experience – from signage to lovingly designed details like door hangers and wayfinding systems. The website and social media strategy follow the same ambition: a digital stage that stages the hotel as a place of longing, without losing its down-to-earth feel.

This makes Principe di Salina a place that brings "A holiday far from ordinary" to life in every facet – a boutique hotel that leaves the ordinary behind and gives every stay a special, distinctive touch.