HOLIDAY AT FIRST SIGHT

Landhaus Averbeck is a place that touches you – with genuine warmth, natural ease and a distinctive feeling of arrival. Embedded in the vastness of the Lüneburg Südheide, it creates a space where families can relax together.

Translating this special atmosphere into a holistic brand identity was the goal of the relaunch – felt emotionally and across every medium.

The new logo conveys the house's values with a handcrafted character and a clear formal language. It feels approachable and high-quality at the same time – an iconic mark on digital platforms as much as in physical space. The colour palette reflects the surroundings of the Landhaus: warm earth tones, rich green and bright natural accents convey a sense of security and calm without losing the ambition of good design.

The new typography relies on calm elegance, clarity and personality. It's complemented by a finely illustrated icon set that brings the house's central experiences – from pony riding to the outdoor cinema to the play barn – to life visually. The result is a visual language that not only informs, but tells stories.

The imagery shows real moments – children romping in the hay, parents enjoying coffee on the terrace, families having breakfast in the former horse stable. Without staging, but with a lot of feeling. This authenticity runs through every channel – from the website to social media to the guest folder.


The new website makes it easy to find your way around – and even easier to feel at home right away. Generously designed, with a clear structure and a language that speaks to the people Averbeck is made for: families looking for what's genuine and natural. The new design also shows on site – naturally present in menus, signage, and in the loving design of the café, bar, restaurant and cinema. Through the new brand presence, Landhaus Averbeck becomes what it promises: a place with soul. For families who don't just want a holiday – but memories to take home.