Labello Disney

With the limited edition "Mickey and Friends", Labello, together with Disney, launches a product that unites two iconic brand worlds. At the centre are the world-famous and beloved characters Mickey, Minnie, Donald and Daisy – symbols of friendship, joy and positivity that delight across generations. The goal was to develop a young, fresh packaging design on this basis, combining the playful lightness of the Disney world with Labello's clear brand identity – attention-grabbing, emotionally charged and highly recognisable.

The design concept relies on vibrant colour worlds, clear illustrations and playful design elements: each Disney icon is staged with an individual colour code and a characteristic pose, consistently reflected on both blister pack and stick. Throughout, the packaging remains unmistakably and typically Labello.

In keeping with this, Mickey and his friends are deliberately paired with variants from the Labello range – from Original to Cherry Shine. This deliberately curated variety gives each character product its own personality and boosts the "collect them all" feeling among the target audience. The result is a strong line-up with high recognition potential.

Alongside the special edition's packaging design, supporting measures were also developed – both online and offline. These range from POS elements to animated social media assets to digital campaigns.