HYGGE MEETS HIGH IMPACT

DANTRIM is a provider in the field of corporate health management with Danish roots and a focus on quality. The goal is to sustainably reduce sick leave through preventive measures. The challenge: to develop a brand identity that authentically conveys the core values and clearly positions DANTRIM in the competitive health market. What was missing was a consistent visual presence that makes visible the connection between Scandinavian corporate culture and modern fitness expertise.

Together with the DANTRIM team, the central values were defined in a brand workshop: innovative, reliable, competent and hyggelig. They form the foundation of the new brand presence. The logo combines the two parts of the name, "DAN" and "TRIM", in the colours coral and petrol – a symbol for impulse and stability, Scandinavian origin and professional expertise.

The visual language combines clarity with warmth: reduced design meets a colour palette that balances professionalism and closeness. The new design system was consistently carried across every medium – from print materials and training documents to digital communication.

The website forms the brand's digital hub. With a clear structure, responsive build and a flexible CMS, it offers a user-friendly experience – reflecting the brand's values at every level.

Specific design guidelines and templates were developed for social media, taking into account both platform requirements and brand identity. High-quality brochures and business stationery further support the professional overall presence – inspired by Scandinavian design and functionality.

The new brand concept gives DANTRIM a distinctive profile and strengthens its positioning as an innovative provider with clear values and a distinctive Danish touch.