With best Friends only

For Neumann|s Bistro & Weinbar, we developed the packaging for a limited 1.5-litre magnum bottle of a special white wine: a fresh, full-bodied Chardonnay cuvée from Rheinhessen – as rich and lively as a real friendship. The wine is accompanied by a clear, iconic design reinterpreted every year, vividly bringing to life the central promise "A Wine to Share With Best Friends Only".

The idea: a striking key visual in the form of an iconic playing-card motif (a "jack"), symbolising friendship, conviviality and exchange – a deliberate choice against classic wine label aesthetics and in favour of an expressive brand mark.

The design execution follows a clear strategy: reduced linework, symmetrical composition and illustrative clarity create a striking identity with strong recognition value. Colour variants – such as the black base version – form the foundation for future editions and strengthen the brand's long-term visual thread.

The design is complemented by subtle details like gold foil stamping and typographic restraint, underlining the quality and staging the magnum bottle as a collector's item.

Whether as a gift or for shared enjoyment: BUDDY is more than a wine – it's a statement for real friendship.