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Balducci

Naturalness Meets Indulgence

With its new, in-house-made product line, Balducci launches a delicious selection of granola, jams and tea. The line combines top-quality indulgence with a clear design ambition – staged authentically, modern and high-quality.

Client:
Balducci Gastronomiegesellschaft mbH
Industry:
Services:

Our work covers the holistic development of the brand strategy as well as the concept and execution of every packaging element – from label design to packaging design through to final production.

The visual concept plays with natural materials, warm colour tones and a reduced typography that puts the products' authenticity and quality centre stage. Each variant gets its own colour identity, creating orientation and recognition on the shelf – without sacrificing a consistent brand presence.

The combination of fine, illustrative elements and clear layout structures creates a stylish balance between craftsmanship and design aesthetics. A deliberately restrained look that reflects Balducci's philosophy: less is more – especially when it comes to taste and design.

Thoughtful details like textured paper materials, matte surfaces and a tactile finish round off the design, making the product a visual experience too.